The Retirement Coaches Association was founded in 2017 by Robert & Amie Laura, and has grown in membership, gone international, published 8 best-selling books, presented dozens of CE credit worthy webinars and trainings. Each year, the RCA hosts the industry’s premiere conference that brings together top experts and influencers on the topic of retirement, longevity, and aging. Our membership is made up of a diverse group of people from around the world with varying professional credentials who share a common goal: Modernizing the World of Retirement.
The RCA is a for-profit organization that provides education, resources, and community for professionals from diverse backgrounds who share a common mission: modernizing retirement. Since launching the RCA and CPRC in 2017, more than 4,000 professionals have participated in our programs, extending our impact to tens of thousands of current and soon-to-be retirees as they navigate the transition into their next chapter.
The CPRC designation is a CE approved course for ICF, SHRM and CFP. The CPRC course work and designation stand above the rest for credibility and is the leading authority on retirement lifestyle planning.
The five key pillars of our association are:
The Retirement Coaches Association is part of the Retirement Project, a portfolio of organizations and initiatives dedicated to innovating and modernizing retirement lifestyle planning. Together, we are advancing a more holistic approach to retirement that extends beyond financial readiness to address the personal, social, and emotional aspects of the transition.
About The Co-founders:
Robert and Amie Laura have helped redefine what it means to prepare for life's next chapter by moving the retirement conversation from transactional to transitional.
Through the RCA, they developed the Certified Professional Retirement Coach designation. The industry's leading professional credential for retirement coaching. Today, advisors, coaches, human resource directors, and professionals around the world use the CPRC framework to help people transition with greater confidence, clarity, and fulfillment.
Robert Laura
Robert Laura is widely recognized as one of the pioneers in the psychology and social science of retirement. A former social worker turned financial advisor with more than 25 years of retirement planning experience, he has spent his career challenging the traditional view of retirement as simply a financial event.
His work focuses on helping people understand that retirement is a transition, not a transaction. By blending behavioral science, coaching, and decades of real-world experience, Robert encourages people to prepare not only for financial security but also for the equally important questions surrounding identity, purpose, relationships, health, and contribution.
An accomplished author, speaker, and media contributor, Robert's message has reached audiences across North America through television, radio, podcasts, conferences, and leading financial publications. His simple but powerful philosophy has become a guiding principle for thousands of retirees:
"Running out of money pales in comparison to running out of family, friends, good health, and time."
Amie Laura
Amie Laura has spent more than 25 years helping individuals and families create richer, more meaningful retirement lifestyles. As Director of Member Engagement & Marketing for the Retirement Coaches Association and Course Administrator for the CPRC® designation, she combines practical experience with a gift for building authentic relationships and vibrant communities.
Her expertise includes retirement lifestyle design, relationship dynamics for couples, and helping people intentionally strengthen the connections that matter most. One of her signature messages encourages people to replace expectations with invitations — a simple but transformative mindset that has helped countless couples and families navigate retirement with greater understanding and joy.
Amie's insights have been featured in national publications including MarketWatch and Financial Advisor magazine, as well as two bestselling books. She is also the creative force behind the Retirement Coaches Association's conferences and educational events, bringing together retirement professionals from around the world to learn, collaborate, and advance the future of retirement planning.
Together, Robert and Amie share a simple belief: Retirement isn't the end of a career — it's the beginning of a new chapter. Their mission is to help people prepare not only to retire successfully, but to truly thrive in the years ahead.